Last month, I noticed a few people on my Facebook feed sharing a link to a Reddit post that announced the launch of something called the Pineapple Fund. The person behind it wrote that they’d been an early investor in Bitcoin and felt as though at a certain point, enough money is enough, and he or she now wanted to donate $86M in Bitcoin to charities. Although I stepped out of the active CEO role at Pencils of Promise at the end of 2015 to launch MissionU, I’m still involved as Founder & Board Emeritus and constantly look for ways that I can support our work. I immediately sent the link to the team and said that we should fill out an application form for a donation through the Pineapple Fund website, which the team submitted right away.
A few days later, Susie from the PoP team saw that charity: water became the fifth recipient of a Pineapple Fund grant (in the amount of $1M) and encouraged me to email my friend Scott Harrison (Founder & CEO of charity: water) to ask for advice on how to succeed in the application process.Scott replied right away and shared that he’d simply cold emailed into the website and advised me to use a subject that would grab attention.Over the next few hours I crafted an email from the heart, with a subject line that I knew would get opened. Here’s the actual text of my email:Subject: You are the reason I started Pencils of Promise
HI, my name is Adam Braun and after seeing your support of my friend Scott Harrison's organization charity: water (an amazing charity) I reached out to him and he suggested I shoot you a note as well.
To give you some background, 12 years ago while walking through the streets of India I met a young boy begging on the street who when I asked him what he wanted most on the world, simply answered, "A pencil." It turns out he had never been to school before, which I learned was the case for 57 million children around the world. Inspired by that boy, several years later I founded Pencils of Promise to build schools, train teachers and increase access to quality education for children in the poorest parts of the world where education is needed most.
The organization began with just $25 and the goal to enable any person regardless of age, status or location to change lives. Truthfully, what you are now doing is the exact reason the organization was created, to show that philanthropy can be a vehicle to inspire others... This is now our 10th year of operation (founded Sept 2008 and now incorporated in the USA, Laos, Ghana and Guatemala), and from the beginning we've always believed the impossible could be made possible. From the start, we crowdsourced our early donations through small contributions from youth across the country, and over time have grown into a global movement that's built more than 400+ schools around the world for nearly 75,000 children so far. Most important though, we're completely data-driven and are pushing new boundaries of transparency in the education space (see here for examples).
I can assure you that if you were to select Pencils of Promise for one of your $1M grants, we would be able to immediately use those funds in the communities we serve across Asia, Africa and Latin America to transform tens of thousands of lives through building new schools, training teachers, providing holistic community support and implementing our e-reader program that truly transforms learning for children in rural poverty.
What you are doing is insanely inspiring to so many of us who have dedicated many, many years to this space and I hope you'll enable us to support even more children going forward. If you have any questions please don't hesitate to let me know!
In gratitude for your consideration,
Adam
But on the eight day after my email was sent in, on my way home from brunch with my wife and twins, I saw an email from Pineapple Fund. Here’s what it said:Hi Adam,First, apologies for my delay in getting back to you. I've been super swamped with emails and personal / family commitments around this festive season.We'd love to make a $1 million contribution to Pencils of Promise, even though it is outside of the scope of work we usually fund. Would you be able to set up bitcoin payment processing facilities?Best,PineAs I read those words, my heart started beating out of my chest. I was absolutely thrilled, but nothing is definitive in my mind until funds hit the bank.Fortunately, our brilliant team member Carlo had already setup www.pencilsofpromise.org/bitcoin as a processing gateway in the hope that this contribution might come through, so I shared the URL with our mystery donor and held my breath.
10 minutes later, Pencils of Promise received $999,999.99.
At that point, I ran around my house with joy, and danced with our twin babies to celebrate (we do a lot of dancing together) the impact that I know that donation will have in the world.Major shoutouts to the whole PoP team for helping make this happen, and to Scott for your generous advice.The lesson here is simple.
Be willing to make the ask when it comes to something you believe in. Unless you put yourself out there, you'll never know what could have been. And if you enter into that situation with optimism and look to find the best in others, people will surprise you with generosity beyond comprehension.
Pine, whoever you are, I hope that one day you’ll reveal yourself so I can thank you in person. The world needs more people like you... Thank you for inspiring us all!
